Those who complain about the Cayenne diluting Porsche’s identity typically aren’t Porsche buyers, and it was people not buying Porsches that almost caused the company to shutter its doors forever in the early 1990s. Yes, the Cayenne was a blatant attempt to cash in on the SUV craze and sell more vehicles, but it helped Porsche sell a lot more cars, which not only kept the company alive, but brought in record profits, allowing Porsche to fund projects like the RS Spyder.
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